The skin doesn't lie.
We crack his code.
BEAUTY IS POWER. BUT WHO CONTROLS YOURS?
"73% of women don't know their skin type."
"92% have never read an INCI."
"81% of moisturizers contain less than 0.5% active ingredients."
"70% of the price of a luxury cream pays for packaging and advertising."
"45% of products with leaves on the label contain less than 1% botanicals."
"65% of irritations are caused by synthetic fragrances."
We distribute knowledge. Because real skincare starts with cosmetic literacy
BEAUTY IS POWER. BUT WHO CONTROLS YOURS?
"73% of women don't know their skin type."
"92% have never read an INCI."
"81% of moisturizers contain less than 0.5% active ingredients."
"70% of the price of a luxury cream pays for packaging and advertising."
"45% of products with leaves on the label contain less than 1% botanicals."
"65% of irritations are caused by synthetic fragrances."
We distribute knowledge. Because real skincare starts with cosmetic literacy
BEAUTY IS POWER. BUT WHO CONTROLS YOURS?
"73% of women don't know their skin type."
"92% have never read an INCI."
"81% of moisturizers contain less than 0.5% active ingredients."
"70% of the price of a luxury cream pays for packaging and advertising."
"45% of products with leaves on the label contain less than 1% botanicals."
"65% of irritations are caused by synthetic fragrances."
We distribute knowledge. Because real skincare starts with cosmetic literacy
BEAUTY IS POWER. BUT WHO CONTROLS YOURS?
"73% of women don't know their skin type."
"92% have never read an INCI."
"81% of moisturizers contain less than 0.5% active ingredients."
"70% of the price of a luxury cream pays for packaging and advertising."
"45% of products with leaves on the label contain less than 1% botanicals."
"65% of irritations are caused by synthetic fragrances."
We distribute knowledge. Because real skincare starts with cosmetic literacy
BEAUTY IS POWER. BUT WHO CONTROLS YOURS?
"73% of women don't know their skin type."
"92% have never read an INCI."
"81% of moisturizers contain less than 0.5% active ingredients."
"70% of the price of a luxury cream pays for packaging and advertising."
"45% of products with leaves on the label contain less than 1% botanicals."
"65% of irritations are caused by synthetic fragrances."
We distribute knowledge. Because real skincare starts with cosmetic literacy
BEAUTY IS POWER. BUT WHO CONTROLS YOURS?
"73% of women don't know their skin type."
"92% have never read an INCI."
"81% of moisturizers contain less than 0.5% active ingredients."
"70% of the price of a luxury cream pays for packaging and advertising."
"45% of products with leaves on the label contain less than 1% botanicals."
"65% of irritations are caused by synthetic fragrances."
We distribute knowledge. Because real skincare starts with cosmetic literacy
BEAUTY IS POWER. BUT WHO CONTROLS YOURS?
"73% of women don't know their skin type."
"92% have never read an INCI."
"81% of moisturizers contain less than 0.5% active ingredients."
"70% of the price of a luxury cream pays for packaging and advertising."
"45% of products with leaves on the label contain less than 1% botanicals."
"65% of irritations are caused by synthetic fragrances."
We distribute knowledge. Because real skincare starts with cosmetic literacy
BEAUTY IS POWER. BUT WHO CONTROLS YOURS?
"73% of women don't know their skin type."
"92% have never read an INCI."
"81% of moisturizers contain less than 0.5% active ingredients."
"70% of the price of a luxury cream pays for packaging and advertising."
"45% of products with leaves on the label contain less than 1% botanicals."
"65% of irritations are caused by synthetic fragrances."
We distribute knowledge. Because real skincare starts with cosmetic literacy
BEAUTY IS POWER. BUT WHO CONTROLS YOURS?
"73% of women don't know their skin type."
"92% have never read an INCI."
"81% of moisturizers contain less than 0.5% active ingredients."
"70% of the price of a luxury cream pays for packaging and advertising."
"45% of products with leaves on the label contain less than 1% botanicals."
"65% of irritations are caused by synthetic fragrances."
We distribute knowledge. Because real skincare starts with cosmetic literacy
BEAUTY IS POWER. BUT WHO CONTROLS YOURS?
"73% of women don't know their skin type."
"92% have never read an INCI."
"81% of moisturizers contain less than 0.5% active ingredients."
"70% of the price of a luxury cream pays for packaging and advertising."
"45% of products with leaves on the label contain less than 1% botanicals."
"65% of irritations are caused by synthetic fragrances."
We distribute knowledge. Because real skincare starts with cosmetic literacy
Beauty is an exact science
INGREDIENTS THAT TALK
No fillers, just active ingredients that work.
Formulas like chemical poems
Each bottle is a perfect verse. Active ingredients selected with obsession, dosed like syllables in a sonnet. No easy rhymes, only efficacy carved in science.
Transparency engraved in glass
The truth needs no embellishments. Labels that are manifestos, ingredients with names and surnames. Because trust comes from light, not from shadow.
Time is our ally
We don't sell instant miracles, but rituals that honor the rhythms of the skin. Like the seasons, true results require patience and precision.
Luxury is authenticity
Packaging that is silent. Textures that speak. Gestures transformed into alchemy. The true status symbol? A skin that doesn't lie.
hinoki cleansing butter
A PURIFICATION RITUAL
Melts makeup like snow in the sun,
nourishes like a hug,
and leaves the skin ready to be reborn.
"It's not just a makeup remover. It is the first step of a skin that breathes truth."
"It's not just a makeup remover. It is the first step of a skin that breathes truth."
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